Creative Idea The core idea leverages a popular love triangle meme to personify the choice between lip gloss and mascara. This relatable concept acts as an engaging hook for a carousel of curated product pairings. It transforms a standard product showcase into a humorous narrative about finding the perfect makeup combo, making the content instantly shareable and appealing. Execution Breakdown The post opens with a high-quality, meme-style image establishing a playful tone. Subsequent slides transition into a clean, shoppable format. Each slide presents a different gloss and mascara combination from a specific brand, displayed as polished product cutouts against a consistent floral background. The recurring text guides users through the options. Why It Works This strategy succeeds by blending a high-engagement meme format with a clear commercial objective. The initial meme captures attention and generates relatability, encouraging users to swipe through the carousel. By personifying the products, the post creates an emotional connection that a standard product grid lacks. The format presents multiple options catering to different preferences, maximizing conversion potential. What to Replicate vs. What to Test Next Replicate using culturally relevant memes as an entry point for product discovery. The hook and showcase structure is highly effective. For future tests, incorporate a video slide showing a quick application of a featured combo to add dynamic content. Testing a direct call-to-action on the final slide, like asking which combo is their perfect match, could also boost comments. Adaptations for Small Business Owners Small businesses can adopt this concept with minimal budget. Use simple graphic design tools to create a meme relevant to your niche. A local bookstore could create a meme about choosing between two genres, with following slides showcasing different book-and-beverage pairings. This maintains the perfect combo theme using simple photos or user-generated content. In conclusion This campaign is a masterclass in modern social commerce. It skillfully merges humor and pop culture with a direct sales goal. By transforming a product catalog into interactive content, the post captures attention, simplifies product discovery, and drives purchase intent in a way that feels organic and engaging, not overtly commercial.