Creative Idea The concept leverages a user-generated content (UGC) style "shopping finds" video. It presents a promotional sale as a personal discovery tour within a Coppel store, focusing on specific kitchen products to create relatability and urgency. The "products I would buy" narrative transforms a sales pitch into a trustworthy recommendation. Execution Breakdown The video employs a fast-paced, first-person perspective, mimicking a social media "shop with me" trend. Quick cuts showcase products while on-screen text highlights the core offer ("Up to 25% discount"), SKUs, and benefits like free shipping. A friendly voiceover guides the viewer, explaining the deals and product features, leading to a clear call to action and an explicit deadline to drive conversions. Why It Works This strategy succeeds by blending direct response marketing with an authentic content format. The UGC style builds trust, feeling less like a corporate ad. Showing specific products with SKUs and discounted prices removes friction from the customer journey. The combination of a discount, free delivery, and electronic money back creates a compelling value proposition that encourages immediate action. What to Replicate vs. What to Test Next Replicate the UGC-style tour, the clear display of SKUs, and the stacking of multiple offers. This builds a strong case for purchase. For the next test, feature a single product category in more depth to see if a focused approach increases conversion for high-ticket items. Alternatively, test a version with only trending audio and text overlays against the current voiceover format. Adaptations for Small Business Owners Small businesses can easily adopt this strategy. Use a smartphone to create a "top picks" video tour of your store or workshop. Highlight 3-4 products, explaining their benefits personally. Use text overlays to announce a limited-time offer, a special bundle, or a free shipping code. This humanizes the brand and creates an authentic connection that drives sales. In conclusion This post is an effective conversion tool that combines authentic content style with direct marketing tactics. It successfully generates urgency and simplifies the path to purchase by providing all necessary information within a short, engaging video, making it a powerful example of sales-focused social media content.