Driving Foot Traffic with a Time-Sensitive Free Coffee Anniversary Celebration

Creative Idea The core idea is to celebrate Andatti coffee's 20th anniversary by offering free coffee for a limited time at OXXO stores. This transforms a product giveaway into a time-sensitive event, creating urgency and encouraging foot traffic. The campaign frames the offer as a shared celebration with customers, fostering a positive brand association. Execution Breakdown The video follows a relatable protagonist, establishing coffee as part of her routine. It builds anticipation as she journeys to an OXXO, prepares her coffee, and culminates in a festive celebration. Clear on-screen text communicates the offer's details: date, time, and eligible products. The final shot of placing the "Free Coffee" sign on the door serves as a direct call to action. Why It Works The strategy succeeds due to its simplicity and powerful incentive. "Free" is a compelling offer that lowers the barrier to entry. Linking the giveaway to an anniversary adds celebratory goodwill, making the interaction feel less transactional. The limited time frame creates a strong sense of urgency, motivating people to visit the store within the specific window. What to Replicate vs. What to Test Next Replicate the use of a clear, high-value, time-sensitive offer to drive immediate action. The event-based framing around a milestone is also highly effective. For the next test, the brand could explore a digital component, such as requiring an app download or social media share to redeem the offer, adding a data collection or social amplification layer to the campaign. Adaptations for Small Business Owners Small businesses can host their own anniversary giveaway. A local cafe could offer a free pastry with a coffee purchase on its founding day, or a boutique could offer a gift to the first 20 customers. The key is creating an event with a limited-time offer that makes customers feel appreciated and encourages them to visit, promoted through local social media. In conclusion This campaign combines a straightforward incentive with a celebratory narrative to drive in-store traffic. By creating a time-bound event, it generates urgency and excitement, effectively converting digital awareness into physical footfall. It is an excellent example of how a simple giveaway can strengthen customer relationships and produce tangible results.