@pepsi WHO still does this? (but can barely fit the olives on their fingers anymore 😭)
♬ Choo Choo - VT Yellow
Creative Idea The core concept is to reframe a classic soda by creating a "dirty" Pepsi, mirroring the dirty martini by adding olives. This idea thrives on pattern interruption, challenging viewers' expectations of how a soda is enjoyed. The unexpected combination generates immediate curiosity, effectively hooking the audience from the start. Execution Breakdown The video is concise and action-oriented. It shows olives being placed inside a can of Pepsi Zero Sugar, with on-screen text providing context. The creator then opens the can and gives it a slight mix. The entire process is set to an energetic audio track that matches the quick cuts, requiring no dialogue. Why It Works The post excels by tapping into the "weird food combination" trend, a reliable driver of high engagement. It elicits powerful reactions, from curiosity to disgust, which motivates viewers to comment and share. This debate is what algorithms favor. The straightforward, user-generated feel adds authenticity, sparking organic conversation. What to Replicate vs. What to Test Next Replicate the strategy of presenting a familiar product in an unexpected context. The use of short-form video with a simple, visual demonstration is a proven formula. For a next step, create a follow-up video featuring a taste-test reaction to validate the combination or crowdsource other "dirty soda" ideas from the audience. Adaptations for Small Business Owners A small business can apply this by showcasing an unconventional use for their product. A coffee roaster could feature a video on adding a surprising spice to an espresso shot. The goal is to create simple content that sparks curiosity and conversation, encouraging customers to experiment with the products they offer. In conclusion This content effectively demonstrates how to generate significant engagement with minimal resources. By leveraging a simple yet controversial idea, the post creates a powerful conversation starter. Its success is rooted in the psychology of surprise, proving a clever concept is more valuable than high production value for social growth.