@cocacola ☝I’ll have a Coke with a lime, and a beach with no wifi please. 📸 @Eileen Sanchez ♬ MONTAGEM TOMADA - MXZI
Creative Idea: Coca-Cola's dance-challenge post is a brilliant example of engagement-driven content, where the company uses a fun dance challenge to connect with its audience. The primary goal is to encourage audience participation and make Coca-Cola a part of their fun moments. What's unique is, it uses popular TikTok trends to align with the brand's image of being youthful and energetic. Execution Breakdown: The video begins with a catchy tune that instantly grabs attention. The visuals are vibrant, featuring young people dancing and enjoying Coca-Cola. The editing is fast-paced, keeping viewers hooked. The copy is minimal, with the focus on the dance challenge. The call-to-action is subtly placed, urging viewers to join the dance challenge. Why It Works: The post taps into the relatability and the inherent desire of audiences to engage in trending challenges. It uses the power of music and dance to create a sense of community and fun around the brand, perfectly suited to TikTok's platform habits. What to Replicate vs. What to Test Next: The fast-paced editing and the use of a catchy tune have proven effective. However, it would be interesting to test user-generated content, possibly featuring customers doing the dance challenge at a Coca-Cola outlet. Adaptations for Small Business Owners: Small businesses could adopt this strategy by creating their own challenges related to their products or services. For instance, a local cafe could initiate a 'latte art' challenge, or an online boutique could start a 'fashion mix-match' challenge.