@cuidadoconelperromx Tu lomito ya es arte. Ahora también es parte de tu estilo. Este sábado 19 de julio, en nuestras tiendas de CDMX (Centro, Condesa y Metrópoli Patriotismo), queremos celebrar el amor por los perritos con una experiencia única. 🐶💖 🎁 Las primeras 10 personas que compren $500 o más y muestren su ticket, recibirán una intervención en prenda en vivo, con el retrato de su lomito hecho por una artista. 🎨 ¿Llegas después? Aún puedes llevarte una ilustración en papel, personalizada con la foto de tu perrito. 🖌️ Las ilustraciones estarán a cargo de: @anabananaart en Centro CDMX @sofiaweidner en Puerta Condesa @tahnefloor en Metrópoli Patriotismo 🕛 Solo el sábado 19 de julio, de 12:00 a 6:00 pm 📍Disponible solo en CDMX: Centro, Condesa y Metrópoli Patriotismo Una dinámica pensada para quienes llevan el corazón en el pecho… y a su lomito, también. ❗️Consulta términos y condiciones. #cuidadoconelperro #arte #arteurbano #fashion #diadelperro #lomito ♬ Relaxed (Sped Up) - MC Mablo Dos Paredões
Creative Idea The core idea is a collaboration with an artist to offer free, personalized pet portraits on clothing for customers who make a qualifying purchase during a limited-time, in-store event. This merges the emotional connection people have with their pets with the desire for unique, customized fashion, creating a powerful incentive to visit the physical stores. Execution Breakdown The video opens with the artistic process, showing a digital drawing evolving into a hand-painted portrait on a denim jacket. Quick cuts showcase different art styles and finished products. On-screen text and a clear voiceover deliver the essential details: the offer, the locations, the date, and the time. The sense of urgency is built by limiting the offer to the first 10 customers per store, with a secondary prize for those who miss out. The ad concludes with the brand's logo and a compelling tagline. Why It Works This campaign excels by tapping into the powerful "pet parent" identity. The offer is not just a discount; it is an emotionally resonant, unique piece of art. The exclusivity and time-sensitive nature create strong FOMO (Fear Of Missing Out), compelling immediate action. By offering a consolation prize, the brand ensures that even latecomers feel valued, mitigating potential disappointment and fostering goodwill. It effectively turns a standard retail purchase into a memorable, personalized experience. What to Replicate vs. What to Test Next Replicate the model of partnering with local artists for in-store activations that offer high-value, personalized experiences. The clear communication of a time-limited, exclusive offer is also a key takeaway. For the next test, the brand could explore expanding this concept to an online pre-order system for a limited number of slots, capturing customers who cannot attend in person. They could also test different purchase thresholds or types of customization. Adaptations for Small Business Owners Small businesses can adapt this strategy by collaborating with local creators on a smaller scale. A boutique could partner with a local jeweler for a custom engraving event, or a coffee shop could feature a poet who writes personalized verses on coffee sleeves. The key is to offer a unique, experiential value-add that is tied to a purchase. Promoting the event heavily on local social media channels is crucial for driving foot traffic without a large ad budget. In conclusion This advertisement is a masterclass in driving foot traffic through experiential marketing. By transforming a simple transaction into an emotional and artistic event, the brand creates a powerful incentive for customers to visit its physical locations. The combination of personalization, exclusivity, and a clear call to action makes it a highly effective campaign that builds brand loyalty beyond a single purchase, creating a memorable connection with its target audience.