@tazacafefm New brunch spot in Fort Myers! 🚨🥞 Whether you’re looking for breakfast, brunch or even lunch check out Taza Cafe serving it all! Enjoy this hidden gem serving so many delicious food and drinks in a chic modern atmosphere 😍☕️! We hope to see you soon! 🥳 Taza Cafe Open Tuesday-Sunday 9am-4pm ⏰ 📍4458 Cleveland Ave, Fort Myers, FL 33901 • #capecoral #swfl #ftmyers #naples #estero #viral #foryoupage #coffee #brunch #hiddengems #smallbusiness #breakfast #fypシ゚viral #fyp ♬ original sound - 80s throwback hits
Creative Idea: The core concept behind the viral TikTok video from @tazacafefm is simple: the art of coffee making. The video showcases a barista's meticulous process of creating a cup of coffee, blending the visual aesthetics of the process with the artistry of the barista. This aligns with the brand's goal of highlighting the craft behind their product while attracting viewers who appreciate the beauty of the process. Execution Breakdown: The video captures attention instantly with a close-up shot of the coffee machine - an effective hook that intrigues coffee lovers. The visuals are crisp and the editing is smooth, maintaining a steady pace that keeps viewers engaged. The copy is minimal but effective, allowing the visuals to tell the story. The sound complements the visuals, with the calming noise of the coffee machine and the subtle background music enhancing the viewing experience. There's no explicit CTA, but the video implicitly invites viewers to experience the art of coffee making at Taza Cafe. Why It Works: The video's virality can be attributed to its relatability and the viewers' curiosity. The process of coffee making is a daily routine for many, and seeing it presented as an art form piques interest. The video also capitalizes on the trend of "process videos" on TikTok, where the creation process of a product is showcased. What to Replicate vs. What to Test Next: Replicate the use of relatable content and process videos, as they've proven to be engaging. However, it might be interesting to test the inclusion of a more explicit CTA to see if it enhances viewer engagement. Adaptations for Small Business Owners: Small businesses can adapt this strategy by showcasing their own unique processes, whether it's crafting a homemade candle or baking a loaf of bread. They could also experiment with featuring their staff in their videos, adding a personal touch that often appeals to viewers. In conclusion, this viral TikTok video's success lies in its simplicity, relatability, and ability to tap into the viewers' curiosity. Other businesses can certainly draw inspiration from this and adapt it to their own context.